cannabisnews.com: U.S. Agency To Run $2.1M Anti-Drug Ad Campaign 





U.S. Agency To Run $2.1M Anti-Drug Ad Campaign 
Posted by FoM on March 22, 2000 at 17:30:01 PT
Kansas City, Mo.
Source: Media Central
  The White House Office of National Drug Control Policy (ONDCP) has launched a $2.1 million magazine advertising campaign which will appear in some of the country's top-selling magazines through May, the ONDCP announced today.
  With assistance from the Magazine Publishers of America, the ONDCP set up a "roadblock," a term for an ad campaign running across many publications, the ONDCP said in a press release. The roadblock is part of ONDCP's $185 million National Youth Anti-Drug Media Campaign.   The ads will target the parents and youths audience, according to the release. Parenting ads will focus on parenting skills and personal efficacy, offering concrete suggestions to parents to stay involved and set clear rules. The youth ads will concentrate on teaching adolescents how they can reject drug use.   Included among the 61 magazines that will run the ads are: Better Homes and GardensGood HousekeepingPeopleTime Readerís Digest Sports IllustratedTeenSeventeenGlamour en EspanolTeen en Espanol American Legacy Essence   In addition, seven of the magazines will run youth anti-drug "advertorials" on the pages facing the ads, written by each magazine's staff and targeted to each one's audience, according to the press release.   The ad campaign requires by Congressional mandate that media accepting advertisements must match the campaign's purchases with an equal value of pro-bono advertising or other forms of public service activity that support the Campaign.   The campaign was created by Congress and President Clinton in 1998 to educate and empower youths to reject illegal drugs. The campaign relies on ads developed by the Partnership for a Drug-Free America. Kansas City, Mo., March 22 (Media Central) © 1999 Media CentralCannabisNews Articles On Partnership for a Drug Free America:http://www.google.com/search?q=cannabisnews+Partnership+for+a+Drug-Free+America
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Comment #9 posted by dddd on March 24, 2000 at 01:42:30 PT
Another 2 cents worth
It seems to me,that this could somehow be quite unlawful,this media persuasion/payola racket.I started wondering why some bold and clever attorney,hasn't persued this matter,,,,but I guess it's obvious that the government would crush you,,after all ,,they can afford a mega-dreamteam of lawyers,,and the judges are on their payroll. When this story first broke,there were some senators who faked us out with press releases saying things like;"This is very disturbing"...etc...but now,the national media is strangely silent,,,hmmmm,,I wonder why?
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Comment #8 posted by Tax-payer on March 24, 2000 at 01:02:04 PT
Our tax money at work.
Imagine using our money to tell us what we should'nt be doing - now thats progress.
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Comment #7 posted by Alexandre Oeming on March 23, 2000 at 07:03:43 PT:
Thanx
Now i know what magazines i won't be reading. Whew! In fact, the closest i come to any of these filthy whore-rags is going to be to pick it up and toss it in my fireplace. At least something useful will come from them.
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Comment #6 posted by dddd on March 23, 2000 at 06:48:57 PT
Howard is right
I agree with Howard.The worst is yet to come.As long as they can remain just far enough out of the public eye with their treachury,(sp?),,and keep pretending that it is normal,to spread propaganda throughout the media,paying off their fellow racketeers with tax money,as if this was somehow a normal function of our government,,the whole thing is going to continue to snowball.This is truly an Evil Empire,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,and I remain,,,,disgusted.......dddd
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Comment #5 posted by naturalife on March 23, 2000 at 06:39:16 PT:
earth destroyer
boycott these magazine
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Comment #4 posted by howard on March 23, 2000 at 05:12:20 PT
they will never give up
These ads will totally cow (already cowed) americans into believing that ganja is THE "devil weed" We have not seen the worst. I am sure in the next year or so we will see a big news item about a stoned bus driver killing dozens of school children. I believe they are capable (and evil) enough to completely stage an event such as this. Anything to keep control of their violent synthetic corrupt world. The worst is yet to come my friends.
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Comment #3 posted by myopinion on March 23, 2000 at 01:14:14 PT
Advertising
Guaranteed these ads will run in magazines next to theads for liquor, rum, wine, cigars, etc, etc. Talk about mixed messages and hypocrisy!!
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Comment #2 posted by dddd on March 23, 2000 at 00:18:11 PT
PREPOSTOROUS!!!
Terms like "ridiculous",and "astonishing";are insufficient in reference to this,and the previous ONDCP media propaganda payoffs. I'm not sure,but I'll bet that most of these publications are owned in one way or another by a mega multinational corporation such as Time-Warner. The really sickening part,is thinking of average people,like me,,busting ass to make a living,and getting robbed for about 25% in taxes,,,then to see this absurd payola scheme,for an absolutely useless thing. It aint pretty to think of stuff like this,as you fill out your tax form,and realize that you have paid for one square millimeter of propaganda in 'People' magazine. Once again,I remain disgusted....dddd
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Comment #1 posted by Sledhead on March 22, 2000 at 19:49:26 PT
Propaganda Campaign
Deja Vu...........
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