MMJ Ad Will Be First To Appear On Major Networks

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  MMJ Ad Will Be First To Appear On Major Networks

Posted by CN Staff on March 05, 2014 at 14:51:54 PT
 By Katy Steinmetz  
Source: Time 

USA -- The new commercial from might seem to make perfect sense to a medical marijuana patient who has just taken a dose of their medicine. For most others, the logic may take a moment to sink in.During the one-minute spot, which the company is touting as the first ever medical marijuana business commercial to air on major networks, a faux dealer pushes sushi in the street, opening up a coat filled with raw fish like cartoon thieves open trenchcoats filled with black-market Rolexes. “You wouldn’t buy your sushi from this guy,” the voiceover concludes. “So why would you buy your marijuana from him?”
“We felt the viewing public would agree that in the states providing safe access, continuing to obtain medicine illegally is as absurd as purchasing raw fish from a drug dealer,” the company’s CEO Jason Draizin said in a press release. Of course, purchasing “sushi” from the “sushi dealer” remains the only option for those who are obtaining the “sashimi” for recreational purposes, as opposed to those who require “California rolls” for medical reasons, in most places.Currently, 20 states and Washington, D.C. have legalized the use of marijuana for medical purposes. The spot will begin airing in New Jersey, one of those states, via Comcast on stations such as Fox, CNN and ESPN, according to the operates as a middleman, connecting people seeking marijuana for medical purposes with doctors who provide those prescriptions. The commercial will be airing nearly two decades after California became the first state to legalize medical weed in 1996.While the ad may break a grass ceiling of sorts on marijuana-related commercials, it’s worth noting that political ads for legalizing marijuana have also run on major networks. Mason Tvert, communications director for the Marijuana Policy Project, say that advocates in Colorado aired this ad during the Today Show and Ellen in 2012. And they aired this ad during the Democratic National Convention that year on stations like CNN and MSNBC.In the release, Draizin emphasizes that getting the commercial accepted by big name broadcasters was no easy task, a battle that Tvert knows well. ”Marijuana has been demonized by our government for decades, so many people still have a knee-jerk negative reaction to anything that even mentions the substance,” Tvert says. “Over the past decade, we have been rejected by countless TV networks and billboard companies.” This new ad may be a (memorable) sign that the tide is turning.Source: Time Magazine (US)Author: Katy SteinmetzPublished: March 4, 2014Copyright: 2014 Time Inc.Contact: letters time.comWebsite:  Medical Marijuana Archives 

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Comment #22 posted by BGreen on March 10, 2014 at 21:48:33 PT
FoM and Hope
Thank you for the anniversary best wishes. It's been quite a journey over the 33 plus years we've been together.As far as looking up these friends, I don't really know if either of them really care about reconnecting. I can't say that in retrospect I would even want to reconnect with the child I was. We were all really young.Another factor is that one of these friends is female. Mrs. Green is totally cool with it because she knows most of the time I was bullied and not very well accepted. This girl moved in across the street when I was in Jr. High and liked me for who I was. Other people tended to accept me because she accepted me. That was something that I also experienced when I met Mrs. Green. My dad got transferred and I had to move at the end of the eighth grade. I never had another girl show any interest in me until after I graduated and met Mrs. Green.It's all totally innocent but I'm also aware of the mitigating factors. I know where this lady lives but she is married and I would prefer to error on the side off caution. If she ever reads my letter then she'll know how much I appreciated her friendship. It would be really easy for this to be misconstrued as some sort of creepy stalker type of thing.Mrs. Green knows I had more close friend who were girls than boys. I have two friends from high school days who are our friends. One is also married to another friend from high school. There is nothing to be jealous about because all of my friendships were platonic.The other friend is also someone I don' know wants to hear from me. We were friends as children but I'd still rather not force a reunion.I will just concentrate on my best friend since I laid eyes on her Sept. 14th, 1980 as well as my friends here on CNews. You don't judge me based upon who I was, you accept me for who I am. Mrs. Green always believed in me.Bud
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Comment #21 posted by FoM on March 10, 2014 at 08:09:36 PT
Pete Seeger's songs were such an important part of my young life. His music was how I felt about what was and still is important.
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Comment #20 posted by Hope on March 09, 2014 at 21:05:35 PT
You know I love you, too.And yes, I was delighted with the piece about Mr. Seeger and I suspected you would be, too.
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Comment #19 posted by FoM on March 09, 2014 at 14:30:01 PT
Thank you. You are definitely my best friend over these last many years. I love you lady!
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Comment #18 posted by FoM on March 09, 2014 at 13:14:15 PT

Try I found people that were in my husband's company in Vietnam. One of them is coming here this summer from New Orleans after he is finished with this current round of Chemo for his leukemia.
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Comment #17 posted by Hope on March 09, 2014 at 12:40:43 PT

 We celebrate 32 years of marriage in 11 days.
Congratulations, Mr. and Mrs. BGreen! 
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Comment #16 posted by Hope on March 09, 2014 at 12:25:14 PT

oops about the link to the narcosphere...
It was late... and I didn't notice the link didn't take.
DdC is alive and apparently well. Well enough to keep raising a fuss about injustice. He's rattling the cage over at DrugWarRant regularly. Still mad... still sharp... and still waving the flag for freedom.Oh, Bud! Good to see you. I think of you and the Missus often. I think I need to go back and find those songs you sent me and listen to them sometimes when I don't have a house full of demanding and needy children. Which is about never and when I don't, I'm recovering. I love your story, FoM, about your friend... except for the losses you both suffered. How exciting and different a life she's led. Your classmates likely never saw your post to Classmates, BGreen. Years ago I'd check in there occasionally, but I mostly feel it's about the money and trying to get me to join, so I, and probably most people, don't check on it... much, if ever. Do those telephone book like searches that trace you to the house you live in and guesses who all your relatives are. The Republican once paid one of those sites, I forget how much... less than forty dollars, I think, to find his old Air Force buddy. They did. They've had marvelous phone conversations.I hope you and Mrs. Green are well and still helping get the big MO free of unjust laws.I'm not sure why I decided to check that Pete Seeger link at such a late hour, but I'm glad I did. I didn't remember... or maybe I didn't know... that he had been blacklisted by that damned Army-McCarthy bunch for refusing to give them names.He was the quintessential "Smooth Operator", to my mind.

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Comment #15 posted by Hope on March 09, 2014 at 11:32:02 PT

Comment 9 So cool, Afterburner!
Maybe we are in the song!

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Comment #14 posted by FoM on March 09, 2014 at 10:04:23 PT

Happy upcoming Anniversary! Maybe you could find them on Facebook? My friend used her maiden name in her Facebbok user name so I was able to find her. I found a few more friends from my childhood on Facebook too. We have had good talks and lots of reminiscing. My friend raised 2 sons on their big sail boat and they lived all over the world. Malaysia and Africa among many more. I told her about my son and she told me about her first child a little girl that fell overboard and drowned when she was only 2 years old.
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Comment #13 posted by BGreen on March 09, 2014 at 08:43:54 PT

That's really cool, FoM
I tried to contact a couple of friends from my youth on over a year ago and neither one even read my letter. That's really sad because they were the only two I cared about and wanted to tell them how much their friendships meant to me. I guess it meant more to me than to them.Oh well, I married my best friend and we celebrate 32 years of marriage in 11 days. That means more to me than anybody else from my past.Bud
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Comment #12 posted by FoM on March 09, 2014 at 07:41:22 PT

I Wanted To Share This
I had a childhood friend that was my closest friend from a very young age until she went off to be a TWA stewardess. I got married and we lost contact. I carried her picture with me all my life in my wallet. For over 40 years I wanted so much to find her and talk with her one more time. I looked and looked on line but never found anything. Finally I found her on Facebook and to both of our amazement we think exactly the same about life and our issues. I mean exactly! We were raised strict Catholics and it has been amazing to see our minds are so much alike. Our paths were different. She lived on a boat and traveled the world and raised her family on the ocean for 25 years. She now lives on their own island in Maine. 
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Comment #11 posted by FoM on March 09, 2014 at 07:19:26 PT

Pete Seeger's music awakened something in my young soul years ago. His music became my music and lifted me up and made me feel that I wasn't alone in the things I felt were and still are important.
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Comment #10 posted by afterburner on March 09, 2014 at 07:17:30 PT

Pete Seeger - True American & Worker Hero
Here is the Pete Seeger link for others who are interested:
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Comment #9 posted by afterburner on March 09, 2014 at 07:05:16 PT

FoM & Hope
 Pete Seeger is no longer with us, except in memory, in spirit & in echoes. Nevertheless, the song lives on. Maybe we will be in the song. Maybe we already are in the song.
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Comment #8 posted by FoM on March 09, 2014 at 06:17:55 PT

Thank you. I couldn't find where DdC posted it on Pete's site but I did see the article. I always loved Pete Seeger and his message in songs. I am really glad to know DdC is OK too. Lots of good memories from the early days online.
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Comment #7 posted by afterburner on March 09, 2014 at 05:42:44 PT

Hope #6
I saw that Pete Seeger link too: very nice & interesting. 
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Comment #6 posted by Hope on March 08, 2014 at 23:27:03 PT

This off topic, but I think you will enjoy this. (Hat tip to DdC, in a comment over at DrugWarRant.)Life Inside of the Song of History with Pete
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Comment #5 posted by Hope on March 08, 2014 at 21:27:53 PT

Comment 3
That's funny. And this is that Time article.This happened before before the super bowl with another ad. 
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Comment #4 posted by Hope on March 08, 2014 at 20:14:56 PT

The Gupta special is important.
I don't know what he'll say. It's important, though, I'm sure.I know what I think needs to happen. I think cannabis needs to be taken out of any schedule. It needs to be a medicinal herb or tea. Along with the legalization of poppies in fields and flower beds. Outlaw processing and breaking it down if you need to outlaw something. But let the people have that year's supply of tea as well as coca, mushrooms if they want or need it. We really need some more love and freedom for those that need more love and freedom. Some people are fearful of freedom. Their own and the freedom of others. They need to be comforted and provided some sense of safety. We need some more tolerance. We need some more natural law and less authoritarian freak outs. Only being excessively paranoid and excessively fearful will keep cannabis from being DE-scheduled and classified as an herb or tea. Maybe the reefer madness folk need to be kidnapped by strangers and reprogrammed like the poor kids that were worked over by those organizations in the last part of the twentieth century and that still exist in some places. They would be locked away from their families... in strange places, horrified, traumatized, deserted by their own families, and abused, until they bow down to our authority.Not! I get a rigor just thinking about it. I remember those early television programs about them. They were so self righteous. They tried to make what they were doing look, somehow, like a good thing. Oh my, Lord. I was sick for the children caught in their awful scheme. Actually sick for them. It was horrible. And the more I learned... the more horrifying it was. 
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Comment #3 posted by FoM on March 08, 2014 at 14:22:57 PT

How a Marijuana Ad Went Up in Smoke
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Comment #2 posted by FoM on March 05, 2014 at 15:14:15 PT

Premieres on CNN Tuesday, March 11 at 10 pm ET
'Weed 2: Cannabis Madness: Dr. Sanjay Gupta Reports' URL:
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Comment #1 posted by FoM on March 05, 2014 at 15:07:14 PT

Gupta: 'I Am Doubling Down' on Medical Marijuana
By Dr. Sanjay Gupta, CNN Chief Medical Correspondent March 5, 2014Editor's note: Don't miss "Weed 2: Cannabis Madness: Dr. Sanjay Gupta Reports," at 10 p.m. ET on Tuesday. Also, Dr. Gupta will be answering your questions on Reddit at noon ET Friday.(CNN) -- It's been eight months since I last wrote about medical marijuana, apologizing for having not dug deeply into the beneficial effects of this plant and for writing articles dismissing its potential. I apologized for my own role in previously misleading people, and I feel very badly that people have suffered for too long, unable to obtain the legitimate medicine that may have helped them.I have been reminded that a true and productive scientific journey involves a willingness to let go of established notions and get at the truth, even if it is uncomfortable and even it means having to say "sorry."It is not easy to apologize and take your lumps, but this was never about me.Complete Article:
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