White House Spends 3.4M for Super Ads 

White House Spends 3.4M for Super Ads 
Posted by FoM on February 01, 2002 at 10:31:34 PT
By Kenneth R. Bazinet
Source: New York Daily News
The White House will shell out a record $3.4 million for two Super Bowl spots that will say buying illegal drugs could help terrorists like Osama Bin Laden. The ads are part of a campaign that President Bush launched himself last month, when he told an anti-drug group: "Terrorists use drug profits to fund their cells to commit acts of murder. If you quit drugs, you join the fight against terror in America."
In a record single-event advertising buy for the federal government, the White House drug czar's office is paying $1.7 million each for 30-second spots that will air Sunday on Fox during the Super Bowl, said a network source."The buy has been made," the source said of two 30-second spots airing during the game between the New England Patriots and the St. Louis Rams.The feds will get a discount on the $2 million average cost for a 30-second Super Bowl ad. The Census Bureau set the previous government record during the 2000 Super Bowl with a single spot for less than $1.5 million, reported AdAge.Com, which broke the story.But the drug czar's office ó formally called the White House Office of National Drug Control Policy ó has a sweetheart deal with Fox that guarantees it will get to air matching free spots as public-service announcements during future sporting events on the network."There is a match on this deal," the Fox source said. "We have NASCAR and we also have Major League Baseball, including major events like the All-Star game and the World Series."Tom Riley, spokesman for the drug czar's office, declined to comment, saying, "We don't talk about any initiatives until they come out." He did say that in the past, the drug czar has not melded anti-drug and anti-terrorism messages.New York ad agency Ogilvy & Mather, which handles buys for the drug czar's more than $160 million annual ad budget, did not return calls. Award-winning British director Tony Kaye, who directed the 1998 film "American History X," directed the two Super Bowl spots, AdAge reported.Newshawk: Nicholas Thimmesch IINORML Media & CommunicationsSource: New York Daily News (NY)Author: Kenneth R. Bazinet, Daily News Washington BureauPublished: Thursday, January 31, 2002Copyright: 2002 Daily News, L.P.Website: voicers edit.nydailynews.comRelated Articles:White House Buys Anti-Terror Super Bowl Spot House Airing Super Bowl Ads To Americans: Quit Drugs, Join War Effort
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Comment #11 posted by SWAMPIE on February 02, 2002 at 01:15:05 PT
 Waaayyyy back in the "70's,I worked in a gas station that had a pop machine where you could get Pepsi/
Coke for $.010 a bottle.Gas was $.30 cents a gallon.Beer was $3.00 a case.The pop tasted great,and I would drink about 5-7 bottles a day.We even used to put peanuts from the $.05 nut machine into the Coke to give it a different flavor.The caffiene was not too difficult to handle,and you could enjoy it.The JUNK that these corporations make today is so loaded with chemicals that one can/bottle will send me into the shakes.I just can't drink the stuff.My wife doesn't like it too much either.The BILLIONS OF dollars that these corporations make on these products is way more than ANYBODY needs to make EVER!!!!!At $1.19 a bottle!! Maybe we should think about who the NAZI'S really are and EXPOSE them to the people.The last time I had a pop I had to come home for lunch and smoke it to calm down.I never smoke during work hours!! $3.4 MILLION DOLLARS is enough money to retire and buy a super-nice custom-built home with a fine groow-room and enough left to live for the rest of your life comfortably!!EVERYBODY that I know that will be watching the Super-Bowl will laugh like Hell when these commercials are aired and will probably light-up and have another beer and a shot to commemerate the STUPIDITY of these ads.What goes better with a few beers?A few good laughs,a few big doobies,and LOTS OF MUNCHIES!!!!!!!!!!!!!! I personally could care less about a bunch of guys playing with balls,but apparently I'm a non-conformist.That's what I was told by my dad that a neighbor had said about me when I was a 12 year-old.Does that mean that because you think "outside of the box"that you are a"non-conformist"????These ads will make our cause even easier,because alot of people will laugh about them for quite a while.
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Comment #10 posted by The GCW on February 01, 2002 at 18:11:58 PT
soda / drug
Soda is available in schools, in machine dispensers. It is easier to get soda with drug, than pure juice or milk. I was at a church dinner / function with my kids and we didn't see any milk for small children for with din din, but there was soda. Churches, schools, parents, push this agenda. It makes me aware of the lack of TRUTH that exist right in the churches.
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Comment #9 posted by CorvallisEric on February 01, 2002 at 17:23:07 PT
A 12-ounce can of Pepsi contains roughly 50 mg caffeine. To a small child this is a strong dose of a drug at least as "addictive" as cannabis. Not only legal, but "pushed" to children of all ages on TV and often consumed without the informed consent of their parents. I'm just trying to look at America's "drug problem" as if I were a visitor from outer space.
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Comment #8 posted by The GCW on February 01, 2002 at 17:22:09 PT
Itís the war, stupid.It is wise to refrain from using the stupid word, but...
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Comment #7 posted by boppy on February 01, 2002 at 16:04:53 PT
goneposthole nailed it...
Remember when the Seven Dwarfs (CEO's for the seven major tobacco companies) told a congressional hearing, "I don't believe nicotine is addictive." Our government sanctions these liars. Because our goverment is run by liars. And payed off by tobacco interests. 
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Comment #6 posted by Morgan on February 01, 2002 at 11:24:58 PT
Since they're using my money...
"Terrorists use (prohibition fueled) drug profits to fund their cells to commit acts of murder. If you quit drug (prohibition), you join the fight against terror in America."Makes sense to me.Yea, and we all know those hippies are happy because they've had their fix of caffiene, sugar, and carbonated water delivered from a red, white, and blue can. Eck! 
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Comment #5 posted by FoM on February 01, 2002 at 11:09:18 PT
Pepsi Ads on The Super Bowl
They showed a short clip of the Pepsi ad that will be aired on the Super Bowl. It showed nice looking happy hippies, a painted up bus and tie dyed clothes. It looks really good. 
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Comment #4 posted by SpaceCat on February 01, 2002 at 11:05:28 PT
Hey buddy, can you spare 1.6 billion?
I'd like to see the same add with the line changed to:"Terrorists use drug profits to fund their cells to commit acts of murder. If we regulated the supply instead of abandoning distribution to the black market, we would be making a quantum leap in the fight against terror in America."I've always thought growing your own was an act of patriotic defiance, in the spirit of the Boston Tea Party. The logic of the ONDCP ad tacitly emphasizes this.
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Comment #3 posted by Patrick on February 01, 2002 at 11:04:44 PT
Not Made in the USA
The drug pigs charge you with manufacturing marijuana when busted for growing? Made in USA reinforces the concept that cannabis is some kind of "man made" drug. Bales of marijuana should say GROWN in the USA!!! small difference that makes all the difference in a court of reason over insanity. 
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Comment #2 posted by goneposthole on February 01, 2002 at 10:58:07 PT
Quit smoking tobacco, too
Tobacco sales fund tobacco companies who are responsible for 400 thousand deaths per year. Now that is terror. Tobacco companies are terrorist cells that have a legal status. The havoc they wreak is immeasureable. Such foolishness. Drug use will not stop because the government says that it is funding terrorist cells, if anything I would expect it to increase. The government's efforts are futile and counterproductive.How many times do they need to be informed that prohibition is a complete failure?Apparently millions
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Comment #1 posted by E_Johnson on February 01, 2002 at 10:45:52 PT
The implication is obvious
From now on, all domestically grown marijuana should just bear a label MADE IN THE USA
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