Anti-Drug Group Concedes Legalization Is Happening
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Anti-Drug Group Concedes Legalization Is Happening
Posted by CN Staff on March 25, 2014 at 07:20:34 PT
By Shadee Ashtari, The Huffington Post
Source: Huffington Post
USA -- The CEO of Partnership at, best known for its 1980s "Your brain on drugs" ads, conceded during an interview with Advertising Age published Monday that the legalization of recreational marijuana in the U.S. "is happening." After successful legalization efforts in Colorado and Washington, the 28-year old group, formerly known as Partnership for a Drug-Free America, has rejected requests to launch a campaign condemning the policy shift, viewing anti-legalization commercials as a futile effort, according to CEO Steve Pasierb.
"A public-service ad that says: 'By the way, voters of Colorado, you don't know what you are doing.' Come on," Pasierb said, adding that pot legalization is "happening in America." He said the Partnership has shifted toward an educational approach on anti-marijuana advocacy, focusing on parents’ roles in preventing young children from accessing pot. "They [parents] expect that it will come with no marketing, all kinds of restrictions and none of this will be exposed to their children, when in fact that is not true," Pasierb told Ad Age. "Legalization means that this is now legally protected commercial speech."Washington and Colorado have both enacted laws to keep children away from marijuana. In Colorado, recreational marijuana vendors cannot air ads through television, radio, print or online outlets unless they can determine that no more than 30 percent of the audience is under the age of 21. Colorado also sets aside 10 percent of marijuana sales tax income for educational programs outlining the dangers of marijuana use. Under Washington law, zoning requirement also keep marijuana businesses away from schools, parks and playgrounds.In response to Colorado's ad limitations, two publications sued Colorado in federal court in February, arguing that the rules were "unjustifiably burdensome" and in violation of free speech rights.Pasierb said that while the Partnership opposes mass advertising of marijuana, "nobody believes that ... the advertising bans in place will hold when challenged in court."While marijuana sales have yielded enormous profits for Colorado, a February Quinnipiac University poll found that 51 percent of Colorado voters thought marijuana legalization has harmed the state’s image. Fifty-eight percent said they support legalization nonetheless.Twenty states and Washington, D.C., have legalized medical marijuana.Source: Huffington Post (NY)	Author: Shadee Ashtari, The Huffington Post  Published: March 24, 2014Copyright: 2014, LLC Contact: scoop huffingtonpost.comWebsite:  -- Cannabis Archives 
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Comment #10 posted by Hope on March 25, 2014 at 18:17:31 PT
Reading fast.
Posting quickly. Going off half cocked. I hate it when I do that. Again. My apologies. 
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Comment #9 posted by Hope on March 25, 2014 at 17:38:57 PT
Ooooh. I get it now.
Pasierb is saying you can't run an ad like that. Right. I see. Now. Sorry. Rather graceful behavior of them, really. Under the circumstances. 
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Comment #8 posted by Hope on March 25, 2014 at 17:35:51 PT
The Retroactive Reversal
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Comment #7 posted by Hope on March 25, 2014 at 17:31:39 PT
I'm glad about this concession.
But my "Hallelujah!" was for Afterburner's post.Hallelujah! 
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Comment #6 posted by Hope on March 25, 2014 at 17:22:35 PT
That all sounds kind of good... but Pasierb is lying still. Do you know what your are doing, Pasierb? I wonder. Apparently he's still expecting something dreadful. Like the sky falling? Still.Hysterical fear mongering. Any means to their ends. Their self righteous ends. These prohibitionists are not my shepherd. I will not be sheepish before them and their life ruining ways. They've killed and destroyed a lot of people. It's time for them to back off their fellow human being.I think the people that voted to curtail a black market, create a safe regulated market, comfort the sick, and stop making criminals of so many of themselves and their "Children" knew exactly what they were doing, whether you understand it or not. Oh yes. The government needs money. Tax money. You don't have the funds to blow on your fetish like you did once. The party is over. Put away your whips and go home. Kap always said it would be over when you merciless authoritarian prohibs ran out of funds. He was right.Cannabis use and growing it should never have been made a crime. People have suffered, unnecessarily, and died, unnecessarily, because of it's prohibition. Heck... I'm sure birds and the beasts of the field have suffered because of it's banning.These people have been formidable foes to justice and human understanding. They have been the purveyors of much demonization and persecution against people that have been basically helpless to defend themselves from them in any way. They have mistreated others egregiously in the name of this prohibition. I am so glad their war drums are being quieted. So glad. A saner better time, I pray, is coming upon us. Hopefully. I think it will be better. A lot better. 
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Comment #5 posted by afterburner on March 25, 2014 at 09:45:04 PT
Helping Cannabis Business Navigate Legal Gray Area
Colorado Supreme Court lets lawyers work with marijuana businesses. 
By Keith Coffman.
DENVER. Mon Mar 24, 2014. 9:05pm EDT
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Comment #4 posted by runruff on March 25, 2014 at 09:30:52 PT
" anti-legalization commercials as futile"
And it only took them 40 years, one trillion dollars, tens of thousands of innocent lives killed and millions caged, before they could figure this out!Bloody brilliant!
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Comment #3 posted by afterburner on March 25, 2014 at 09:07:01 PT
Retroactive Reversal
Colorado approves retroactive reversal of marijuana convictions.
 Published time: March 24, 2014 18:58. 
 Edited time: March 25, 2014 14:23
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Comment #2 posted by Oleg the Tumor on March 25, 2014 at 08:20:06 PT:
Clueless Voters?
"A public-service ad that says: 'By the way, voters of Colorado, you don't know what you are doing.' Come on," On the other hand . . . in Kiev, if your gang throws enough cobblestones and Moltov cocktails at the cops, you too can be recognized by Sec. Kerry as a legit government!
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Comment #1 posted by The GCW on March 25, 2014 at 07:57:04 PT
Good news.
Partnership for a Drug-Free America has been a public enemy.How many citizens are they responsible for helping government cage???It's commendable to keep kids away from cannabis but the Partnership for a Drug-Free America's effort to cage adults for using cannabis, to achieve that goal, is the wrong way to do it.We have now minimized the harm they do to American citizens.
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