Pro-Pot Ad Debuts At NASCAR Race
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Pro-Pot Ad Debuts At NASCAR Race
Posted by CN Staff on July 27, 2013 at 06:53:56 PT
By Nick Wing, The Huffington Post
Source: Huffington Post
Indiana -- Spectators streaming into the NASCAR Brickyard 400 at Indianapolis Motor Speedway starting on Friday might notice something a little different about one of the advertisements on screens nearby. The 30-second spot, seen above, might look and sound a lot like a typical beer ad, but it's actually promoting an alternative: legal marijuana.The ad, titled "New Beer," is from the Marijuana Policy Project -- the nation's largest pro-marijuana legalization advocacy group -- and will air dozens of times beginning Friday. It marks the first time a pro-pot ad has been shown at a major sporting event, though technically it is being shown outside the stadium's grounds.
The spot notes that marijuana is different from beer, which will likely be flowing generously at the weekend NASCAR race, frequently regarded as one of the year's biggest. Pot has no calories, does not cause hangovers and does not contribute to violent or reckless behavior, the ad says. It concludes with the tagline, "Marijuana: Less harmful than alcohol and time to treat it that way," which is laid over stock footage of some people who look like they're high and happy on a beach."Our goal is to make this weekend's event as educational as it will be enjoyable," Mason Tvert, director of communications for the Marijuana Policy Project, said in a statement. "We simply want those adults who will be enjoying a beer or two to think about the fact that marijuana is an objectively less harmful product."Marijuana is not legal in Indiana, for medical or recreational use, and punishments governing the substance are quite strict. In fact, marijuana has only been legalized for recreational use in two states, Colorado and Washington. But Tvert says the ad is designed to educate and encourage people to get behind the wider legalization movement."Marijuana is less toxic and less addictive than alcohol, and it is far less likely to contribute to violent and reckless behavior," he said. "We hope racing fans who support marijuana prohibition will question the logic of punishing adults simply for using a product that is safer than those produced by sponsors of NASCAR events and teams that race in them."USA Today reports that upwards of 600,000 fans may attend the race, 225,000 of them whom can be packed into stadium seating. Tvert told USA Today that the ad was purchased for a "non-profit" rate of $2,200 and made on a $350 budget.Source: Huffington Post (NY)Author: Nick Wing, The Huffington PostPublished: July 26, 2013Copyright: 2013, LLC Contact: scoop huffingtonpost.comWebsite:  -- Cannabis  Archives 
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Comment #15 posted by kaptinemo on July 28, 2013 at 18:37:44 PT:
More about the dustup at RawStory of interesting comments...few of them supportive of the prohib's antics. And the few prohib trolls are receiving a trouncing; even when their comments are removed you can follow the gist. It's really sad to watch when people don't know when they're totally outclassed - and horrifying to realize such people can and do vote. More proof of what Plato said when he admonished those who didn't want to get involved in politics that they ran the risk of being ruled by their inferiors...
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Comment #14 posted by Canis420 on July 27, 2013 at 22:55:46 PT:
You are right, Cannabis does not cause drunkenness, it causes happiness. Not just in an individual, although it can, but in society in general because of all the applications and potential uses of the plant. But not in our society...yet 
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Comment #13 posted by Hope on July 27, 2013 at 20:00:32 PT
It's a good thing, too... I think,
to keep reminding people that cannabis does not cause drunkenness as some people know or imagine or perceive drunkenness. 
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Comment #12 posted by Hope on July 27, 2013 at 19:52:44 PT
It's a good looking ad.
Looks like it would look good on a billboard.They are saying it's less harmful than alcohol and should be treated like it is less harmful than alcohol... by laws ... instead of treating it as though it's more harmful and dangerous and should be prohibited and people are made to suffer. Why? But drinkers and cannabis haters/prohibitionists wonder how in the world they nearly let that one slip by them. Shouldn't have been in the news, I guess. 
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Comment #11 posted by Canis420 on July 27, 2013 at 19:20:16 PT:
The prohibs got this billboard shut did not show
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Comment #10 posted by Swazi-X on July 27, 2013 at 17:55:50 PT
Just What The Doctor Ordered
Brilliant! The main problem facing normalization of cannabis is how to fight the government lies and prohibition industry lobby that are set against it. Advertising aims right at the heart of the problem - educating everyone about the real science and truth we've learned about cannabis over especially the last few decades is a huge step in the right direction. And it was dirt-cheap from a cost/benefit point of view.Hats off to MPP for this - hopefully we'll see more of the same at all sorts of sporting, music and other big-time events! Saturate the airwaves and all media with the truth - once everyone knows how dishonest our government has been with us on this subject for so long, the tide will turn.That's one of the problems for a lot of people unfortunately, it's hard for some to believe how long we've been lied to by our own government on the subject.
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Comment #9 posted by FoM on July 27, 2013 at 17:24:02 PT
My Opinion
I think it would be wise to steer clear of comparing cannabis to alcohol. People who love to drink might smoke but they really love alcohol. Not all people drink that consume cannabis or they drink very little. There must be a better way without bringing those 2 different substances together to help more people see that cannabis should be also allowed because prohibition really doesn't work and no one can say otherwise anymore.
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Comment #8 posted by PatrioticDissension on July 27, 2013 at 15:59:36 PT:
don't worry
Mason Tyvert and the MPP will try even harder now.
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Comment #7 posted by FoM on July 27, 2013 at 15:31:09 PT
About The Ad
I just don't think alcohol is anything like Cannabis. Cannabis is mellowing and alcohol can bring out the worst in people. 
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Comment #6 posted by Garry Minor on July 27, 2013 at 14:42:12 PT:
Sorry folks, -Pot Ad Outside Indy Race Snuffed Out
The 20th Brickyard 400's major sponsor is Crown Royal Whiskey. Miller Lite beer is also a sponsor."We in no way support marijuana at family events," the spokesman said. "We didn't expect this ad to be interpreted the way it did. We don't want anything to do with it anymore." home again in Indiana!Patrioticdissension, I feel your pain! I'm from Columbus, went to school with our governor! Call your representatives! Not that they'll listen, but...
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Comment #5 posted by PatrioticDissension on July 27, 2013 at 09:13:45 PT:
gotta show this ad to my folks
I live in Fort Wayne Indiana thank God the debate is coming to Indiana!
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Comment #4 posted by Sam Adams on July 27, 2013 at 09:09:16 PT
from the looks of these fans they could definitely cut a few calories! It's not as big a cultural issue as one might be led to believe.They're are plenty of good 'ole southern boys sneaking off to smoke a joint at NASCAR events, tractor pulls, etc. When you spend time in the South, you realize that cannabis use is huge down there.I've been told that Mississippi is the biggest weed state in the US. Of course people there aren't going to say they use it in surveys, but believe me, they do.
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Comment #3 posted by FoM on July 27, 2013 at 09:05:09 PT
You're right it just seems so weird to me. 
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Comment #2 posted by Lucas on July 27, 2013 at 08:02:34 PT
thats the point
> When I think of car races I think of beer as what people consume not cannabis.exactly why educating the beeros is brilliant. Plus, their kids smoke pot, so were dealing with a generation shift.Amazing to me is that the conversation were having about a bilboard that advertises the harm reduction of cannabis over alcohol, has not been banned.Weve come a long way in this country just to be able to have a conversation about cannabis at all, even if it is a conversation with redneck beer drinkers, who it turns out have plenty of experience with bootleg booze.. bootleg cannabis is also part of their culture, as is Hemp for Victory, though they forget
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Comment #1 posted by FoM on July 27, 2013 at 06:55:55 PT
So Strange To Me
I have never watched any car races and have always thought it was more a right wing thing. When I think of car races I think of beer as what people consume not cannabis.
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