cannabisnews.com: White House Places Anti-Drug Super Bowl Ads White House Places Anti-Drug Super Bowl Ads Posted by CN Staff on January 22, 2003 at 09:53:20 PT By Ira Teinowitz Source: AdAge.com Washington -- The White House Office of National Drug Control Policy will run two ads during Sunday's Super Bowl broadcast, as well as two on the pregame show on Walt Disney Co.'s ABC. Two of the Super Bowl spots are new work from Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, for the Partnership for a Drug Free America. The ads are part of a "negative consequences" campaign meant to show that marijuana is not a "harmless" drug. In one spot, a 40-ish couple is shown looking worried about a pregnancy, but it turns out it is their daughter who is pregnant, who had unprotected sex after using marijuana. Shift in direction During last year's Super Bowl, the drug office debuted ads that suggested illegal drug use supports terrorism. While new ads that debuted in September returned to that theme, the campaign began a major shift in the direction as the drug office put the bulk of its budget behind discouraging marijuana use by young people. This is the first ad in that vein from McCann-Erikson; prior anti-marijuana ads were done by Publicis Groupe's Leo Burnett USA, Chicago. In one of the other new Super Bowl spots, from WPP Group's Ogilvy & Mather Worldwide, New York, a man riding on a subway car sees the ghosts of victims of drug crimes who tell him the dealers were fighting about his money. "Drug money supports terrible things," the ad says. While the Partnership produces most drug office ads, the first drugs-and-terror ads were produced by the drug office's own agency, Ogilvy, without any involvement by the Partnership. The Partnership has declined to produce terror-related ads and has questioned their success, and the latest ads were again produced independently by Ogilvy. Note: Continue Campaign's Marijuana and Terror Themes.Source: AdAge.com Author: Ira Teinowitz Published: January 22, 2003Copyright: 2003 Crain Communications Inc. Contact: editor adage.comWebsite: http://www.adage.com/Related Articles:Anti-Drug PSA's Must Be Identifiedhttp://cannabisnews.com/news/thread14693.shtmlInside The White House Drug Office Tanglehttp://cannabisnews.com/news/thread14056.shtmlSurvey: Anti-Drug Ads Ineffective http://cannabisnews.com/news/thread12850.shtml Home Comment Email Register Recent Comments Help Comment #26 posted by The GCW on January 23, 2003 at 06:07:57 PT good observation, The C-I-R-C-L-E. "He had discovered a great law of human action, without knowing it - namely, that in order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to obtain. " - Mark Twain, "Tom Sawyer" - [ Post Comment ] Comment #25 posted by The C-I-R-C-L-E on January 23, 2003 at 01:17:27 PT Wait just a doggone minuite here! I thought the "overwhelming evidence" according to the feds says that cannabis use decreases fertility and sperm counts...and now suddenly it CAUSES pregnancy?HUH???!!??? Am I missing sumthin? [ Post Comment ] Comment #24 posted by The GCW on January 22, 2003 at 20:13:39 PT Everyone watching should hold off till the ads appear then start Your plant material.Just for sport.Blow the smoke during ad time, in the urine suckers face and it may gag the magot.At ad time, everyone scream and shout "end the war" or something and let it echo and reverberate out of the homes to bellow down the streets in unison.I don't have TV, but may visit a neighbor during the game... and if I do, I will bring up the urine suckers, and find out how My neighbor feels about this farce. I will not wait for the urine sucker's ad.It will be an excelent oppertunity to pass on the Truth. If the guy thinks it is ok to cage humans for using a plant, I will work on helping Him, but will walk out if He is hopeless.I have My urine to protect.It would be a dream to hear the neighbor inform Me that since they are running the ads, the neighbor is protesting and will not turn on the game, in order to protect His urine.Two hands over the groin will not protect You from urine suckers. If I go to watch the game it will only be to bring up the subject, for I don't care about football games but welcome the chance to teach.Using the ad as the bad example is an oppertunity not to pass up. [ Post Comment ] Comment #23 posted by FoM on January 22, 2003 at 20:00:48 PT firedog Now that's good! It made me laugh! Thanks! Fast forward through the Super Bowl! Too Much! [ Post Comment ] Comment #22 posted by firedog on January 22, 2003 at 19:55:06 PT Super Bowl I don't know about watching the Super Bowl, but then I'm not a football fan. We record it, then, in an ironic twist, we watch the ads and fast-forward through the game.Now, *smoking* a Super Bowl, that's something else... [ Post Comment ] Comment #21 posted by firedog on January 22, 2003 at 19:52:06 PT mayan Check out this CNN article:http://www.cnn.com/2003/HEALTH/01/22/super.bowl.crashes.ap/index.html"Researchers say that the relative increase in fatal accidents after the Super Bowl is larger than the New Year's Eve increase." [ Post Comment ] Comment #20 posted by mayan on January 22, 2003 at 17:27:06 PT Desperation How many people will die in alcohol-related accidents on the way home from Super Bowl parties? How many will die from cannabis? Most people will sense the hollowness in that parallel. The ONDCP is taking a huge gamble and risks exposing it's own hypocrisy by running these anti-cannabis ads between all of the beer ads. I sense desperation!The way out is the way in -9/11 Truth Alliance: http://unansweredquestions.org/alliance/index.html9/11 Exposed: http://www.911exposed.com/ [ Post Comment ] Comment #19 posted by MikeEEEEE on January 22, 2003 at 17:15:37 PT Same formula, different brew The people drinking that drug named alcohol will burp at these ads in the same they did the previous times. Nothing new here, just the same chemistry that fails every year, and more tax dollars wasted.When Canada and Mexico decrim the US will have to accept defeat, or build a wall around it, like the Soviet Union did. [ Post Comment ] Comment #18 posted by freedom fighter on January 22, 2003 at 16:58:16 PT Don't Forget all that Beer Ads! Where and Who the hell do I ask for a refund on my Tax dollars?I am sure none of you ever met someone who said I do not do drugs because of the ads... 20 years we tried that and are we going keep on doing this for the next 20 years?Oh pleassssse!ff [ Post Comment ] Comment #17 posted by jsm on January 22, 2003 at 16:38:29 PT Laugher Sir Real is real right. The only people who will be impressed with these ads are the diehard prohibitionists. Anyone else will see them for the lies and joke that they are. The real issue is why is the government stepping up it attack on cannabis? IMHO, we are making serious progress in this war especially with what is happening in Canada, Europe, and now even Mexico. They see the hand writing on the wall, but the closer we get to legalization, the more radical and dangerous they will become. This war will get a lot nastier before we see victory, but victory we will see. [ Post Comment ] Comment #16 posted by FoM on January 22, 2003 at 16:13:10 PT AlvinCool I don't know what the US will do but it makes it even more complicated. That's good news!Here's an article from NarcoNews about legalization. http://www.cannabisnews.com/news/thread15237.shtml [ Post Comment ] Comment #15 posted by AlvinCool on January 22, 2003 at 16:09:38 PT Watching Canada Guess who's watching Canada these days just as much as the US is?Mexico!When Canada decrims Mexico will introduce a similar, if not more lenient, bill within three months. What is the US gonna do when both it's major borders are, for all possesion purposes, legal? [ Post Comment ] Comment #14 posted by FoM on January 22, 2003 at 15:38:45 PT Thanks JR I probably will watch them on line instead of watching the Superbowl. My husband said we did watch it last year but I don't remember. [ Post Comment ] Comment #13 posted by drfistusa on January 22, 2003 at 14:39:00 PT: The "Date Rape Drug" Lie Works! the sucess they had demonizing the beneficial natural food supplement GHB, by calling it a "Deadly date rape drug" worked so well getting it banned thats they are trying the approach again with Cannabis, remember the reefer madness and rape of white women by black reefer smoking Jazz fans. Now all males with pot are also potential rapists, so YES they should go to jail for life. we gotta protect all the virgins!!! right!just say no!! [ Post Comment ] Comment #12 posted by JR Bob Dobbs on January 22, 2003 at 14:36:30 PT StuporBowl Don't watch the super bowl just in the hopes of catching one minute of government antidrug propaganda in the midst of hours of alcohol advertising. If you can't wait to see the ads, go to the website below, I don't know how soon they'll be there but their archive is quite thorough. If you don't want to download them, just watch TV - they'll be repeated endlessly in the months to come... http://www.mediacampaign.org/mg/television.html [ Post Comment ] Comment #11 posted by FoM on January 22, 2003 at 13:13:03 PT Just a Comment I guess now I'll have to watch the Superbowl. I've never really ever watched a football game. Maybe I watched it last year to see the ads and I have a mental block and don't remember. The things I do to see what the ads will be like! LOL! [ Post Comment ] Comment #10 posted by SirReal on January 22, 2003 at 13:03:21 PT HAHAHAHAHAHAHAHA HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA.......HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA [ Post Comment ] Comment #9 posted by Imprint on January 22, 2003 at 13:01:42 PT Timing As you all know yesterday the study came out on teen usage that supports the gateway theory. Now, I find the timing kind of interesting with regard to these ads. It takes months to plan and produce a commercial. Is it possible that the drug warriors knew what the out come of this study was well in advance of its actual findings and release? Could these ad’s and this study be orchestrated to culminate at the Super Bowl? [ Post Comment ] Comment #8 posted by delariand on January 22, 2003 at 12:48:12 PT Clouding the issue The government is always trying to twist around the argument, to change the subject from what really matters to issues they can easily prove to be true, that seem to be related. For example, this commercial campaign is supposed to inform the public that "marijuana isn't harmless". Really now! Wow, that information took me completely by suprise... what in the world is truly harmless?! Human beings' bodies are composed mainly of water, and without consuming water almost daily we couldn't survive, but if you drink too much of it you can die. When is someone going to put out an ad campaign promoting awareness of the dangers of drug laws? Show me one person who's life was ruined solely by marijuana, and i'll show you 600,000+ whose lives have been ruined by the laws prohibiting marijuana. [ Post Comment ] Comment #7 posted by fearfull on January 22, 2003 at 10:36:43 PT Oh yeah How many teenage girls got nocked up after having unsafe sex when drinking alcohol? None right? Yeah right. [ Post Comment ] Comment #6 posted by delariand on January 22, 2003 at 10:35:21 PT Pregnancy due to marijuana? How bout they have a commercial showing a pair of mid 40's parents enjoying a dinner with their son, only to have the DEA bust down the door and drag him off to jail, without ever justifying their actions to the parents?With the current laws and broad power granted to the DEA, this situation is more likely than any of the others I've seen in these commercials. [ Post Comment ] Comment #5 posted by fearfull on January 22, 2003 at 10:34:13 PT An ad you'll never see... An American flag waves in the background, as you see a plot of cannabis. The voive over states, "help fight terrorism, Grow your own!" [ Post Comment ] Comment #4 posted by Truth on January 22, 2003 at 10:32:24 PT Go Raiders Go Raiders [ Post Comment ] Comment #3 posted by Truth on January 22, 2003 at 10:31:04 PT oops oops, they left off the word "prohibition" between drug and money again. [ Post Comment ] Comment #2 posted by kanabys on January 22, 2003 at 10:25:49 PT Laughable These ads will be laughed at just as much as last years during the superbowl. I wonder if inflation will make the cost of these go up even more? Your tax dollars at work :( [ Post Comment ] Comment #1 posted by FoM on January 22, 2003 at 09:54:13 PT Oh Boy Here we go again! [ Post Comment ] Post Comment